Easter is a time to return to innocence and wonder. It’s also the silliest holiday of all. So on “Easter Fool’s Day,” we invited Target guests to play with their imagination.

This campaign celebrated the fun and nonsensical, across TV and on social media.

We also created a brand book as a visual guide for partner agencies.

ECD: Jorge Calleja
CD: Carmen Love
AD: Rachel Ma
CW: Lukas Miller

Directors: AKATRE
Original Music: Antfood

Designers: Karen Pham + Syd Rein
Brand book CW: Catherine Ogletree