Carmen is an award-winning, Los Angeles-based Creative Director who specializes in producing culturally-relevant ideas that transcend borders and media.
Born in a place that no longer exists, she grew up between New York and a handful of Mexican cities, including one utopian international community deep in the jungles of Veracruz.
Over the years, she’s had the pleasure of working with many talented people at Crispin Porter + Bogusky, TBWA\CHIAT\DAY in both its L.A. and Mexico City offices, where she was Co-Founder of the first Latin American headquarters and spearhead the Creative Department. She’s also enjoyed leading and collaborating with cross-cultural, multidisciplinary global teams at Ogilvy & Mather, DDB/Gibert S2 and Terán\TBWA.
Her work has won multiple awards, including a Gold Andy, a Grand Clio, a Yellow D&AD Pencil, Gold and Bronze Clios, a Bronze Cannes Lion and Bronze One Show Pencil, along with various shortlists and honors from The Webbys. But she’s really proudest about getting Twitter shoutouts from cool people like the writers at Rolling Stone, Variety, Complex, and even Pharrell, Tarana Burke, and DeRay McKesson.
Aside from her career, her great passions are music, culture, technology and global collaboration. When she’s not making brands famous, she’s always learning something new, whether it’s a jazzy vocal riff or some dirty words in French.
DEUTSCH L.A. (2017-present) Creative Director
Mattel Social, Squirt, Uber, Target
CP + B (2016-2017) Associate Creative Director
TBWA\CHIAT\DAY L.A. (2013-2016) Senior Creative (ACD Writer)
Nissan Americas, Gatorade global, adidas global
TBWA\CHIAT\DAY MX (2011-2013) Creative Director, Co-Founder
Gatorade Mexico and LatAm, adidas Mexico and LatAm
OGILVY & MATHER (2007-2011) Integrated Associate Creative Director
GIBERT DDB/S2 (2005-2007) Senior Copywriter
TERAN\TBWA (2003-2005) Copywriter/AD
Beach photo credit: Julia Lindemalm.