YouTube Creator and influencer TJ Smith takes the Nissan Sentra for a drive, doing what he does best in real life: sharing his favorite music and uplifting the people of L.A. with a highway sing-along.
This TV spot set a new benchmark for the brand's overall positive perception, according to ACE Metrix testing (2014).
Check out the Undercover Lyft stunt as well, to see the companion piece.
Director: Michael Gracey
CDs: Karl Dunn + Tito Melega
ACD: Carmen Love
AD: Bernice Chao