How one campaign helped local nonprofits increase their donations by up to 181%

Give Where You Live is an initiative designed to drum up interest, visibility, and donations for small, local non-profits. With an animated anthem film, a responsive website that doubled as a recommendation engine, a partnership with the NFL, and a bespoke social media component, the integrated campaign started a movement that drove generosity, donations, and community pride.

https://mailchimp.com/givewhereyoulive/

We focused on 6 key markets: large metropolitan areas with diverse populations driving innovation and culture—cities with active pools of local nonprofits that could use an extra boost. We then partnered with Giving Tuesday and the NFL to amplify our reach on a national scale.

Made with friends at Kin, Buck, Schoooool, and Antfood.

ECD: Carmen Love
CD: Bruna Gonzales (AD)

D&AD Wood Pencil 3x: Illustration Digital, Illustration Animated, Impact / Local Solution