In this partnership between NISSAN and Amazon, a familiar locker becomes larger than life—and is now powered by social media.
People who interacted with it on the ground in San Francisco got the chance to win prizes, including one brand-new NISSAN Rogue.
The piece earned local, live and international press coverage in 16 countries, as well as over 2M impressions on social media, becoming the #2 trending topic on Twitter in the US.
CDs: Karl Dunn + Tito Melega
ACDs: Carmen Love + Jason Locey + Liz Levy
AD: Bernice Chao