After pitching and winning Mattel’s social account, our client asked us to launch their Creatable World Collection: the world’s first line of gender-neutral dolls. We knew this was an incredible opportunity to subvert gender stereotypes and start an important cultural conversation.
We created “Flip the Script,” a social content series designed to magnify the dolls’ cultural relevance and invite new ways to play.
The doll collection was announced in Time Magazine and garnered lots of positive attention from media, parents, and young adults who saw themselves reflected in a toy for the first time in their lives. The dolls were even named One of the Best Inventions of 2019.
So we also gave the press a little love back (scroll down).
CDs: Carmen Love + Doris Chung
AD: Savannah Bradford
CW: Eddie Klein