The Q60 was INFINITI’s car launch of the decade. We wanted to tell the story of a vehicle that is measured in emotion, rather than sheet metal and product features.

So we enlisted Young Guru, the most celebrated audio engineer and music producer of our time (Jay-Z, Kanye West), to create a new kind of track. 

Using Q60’s onboard diagnostics computer, we recorded Guru's driving data as he flogged the car around a racetrack at Willow Springs—and then created a music track based on this information. The result is a track driven by the heartbeat of the car itself.

The track was available for fans to download and remix, virtually collaborating with the artist. 

Director: Jacob Rosenberg

ECD: Steve Clarke
CD: Bo Deng
ACD: Carmen Love