Squirt Soda was hugely popular in Mexico and with first-gen US Hispanics. With Gen Z and millennials, not so much.

We needed to help our Squirt client remind a young, bicultural US audience that Squirt is the OG mixer. So we created a special “mix” of our own. We even wrote some rap lyrics and developed character designs along the way.

Genzennials learned how to make an OG Paloma and we increased local Squirt sales by 9%.

Director: Julian Petschek

CDs: Carmen Love + Doris Chung
CW: Caroline Gallalee
AD: Jessica Kemmerling

One Show 2020 Finalist: Moving Image Craft