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CARMEN LOVE

ECD | WRITER | CULTURAL NAVIGATOR

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NISSAN Sentra Spread Joy

YouTube Creator and influencer TJ Smith takes the Nissan Sentra for a drive, doing what he does best in real life: sharing his favorite music and uplifting the people of L.A. with a highway sing-along.

This TV spot set a new benchmark for the brand's overall positive perception, according to ACE Metrix testing (2014).

Check out the Undercover Lyft stunt as well, to see the companion piece.

Director: Michael Gracey

CDs: Karl Dunn + Tito Melega
ACD: Carmen Love
AD: Bernice Chao