#REDTHUMB is NISSAN's first-ever safety initiative and a simple solution to distracted driving: We ask drivers to make their texting thumbs red, as a reminder to put their phones down while behind the wheel.

We proactively suggested this idea to NISSAN as a partnership with founder Steve Babcock. The program launched with a PSA on the finale of The Voice, followed by a website, TV commercial, spots on The Today Show, actions with dealerships, influencers, and social media. 

The campaign earned 11.1M impressions on social media. The PSA video alone has over 9M views. 

 *Website: redthumb.org

* The Today Show's Al Roker interviews Steve Babcock, NISSAN partner and founder of #REDTHUMB.

Founder: Steve Babcock
Cds: Karl Dunn + Tito Melega
ACD: Carmen Love
AD: Bernice Chao