Our NISSAN client needed to launch a legendary car, the GT-R, to a US audience. So my then-partner Bernice Chao and I came up with a legendary stunt.

We teamed up with The Voice to challenge known supercar fan Adam Levine: could he sing his latest single while being whipped around the track in a GT-R flogged by professional driver Rich Rutherford?

The resulting piece became NISSAN's most successful social video in the history of the brand, with over 12M+ views.

We kept the momentum going with a season-long partnership with The Voice, creating additional short-form videos, in-show content, and in-app and social media extensions.

Take a peek at the rest of the season in our highlight reel below.

CDs: Karl Dunn + Tito Melega
ACD: Carmen Love
AD: Bernice Chao