Fuel the Path

Athletic achievement is not an event. 
The game ends. And the game begins. 
The first 90 minutes were just feedback.
Time to get back to work.

Victory is a process. 
A lifelong commitment.
A beautiful path you hope to never see the end of.

It’s as relentless as evolution and almost as ruthless:
you will always have to step up to take the podium.

G is the fuel you need to take your game to that next level
to make sure you stay on the righteous path:
find the best
learn from the best
become the best
repeat

Whether it’s your first time on the field or your last time on the podium
we’ll be there for the entire journey.

Get it back

The greatest players. 
The greatest wins. 
The greatest dreams are all made of sweat.

Every step—from practice to pitch—is built on hard-earned sweat. 
There are no second chances.
No exceptions.
Everyone has to pay the toll.

Sweat is your currency.
It’ll buy you strength and speed.
Focus. Determination. Stamina. 
Will leave your body a drop at a time.
Every single time.

You can’t fight it. But you can drink it back.
Channel the ransom that has already been paid 
by the mighty rivers of sweat of every legend before you.

You’re a vision that’s been ignited
an idea whose time has come
So put your heart and soul into the game. 
Every fiber of muscle. Every ounce of strength.
You know we’ll always help you get it back.

It Starts Inside

Athletes are built from the inside out
Beneath the armor,
beneath the muscle
is a soul made strong by unwavering will.

An athlete is a glory-seeking missile.
We don’t navigate on just any kind of fuel.
G knows everything starts inside.

With the things you feed your body
and the choices that fuel your fire.

That’s why we’re always here
equipping you with soul and science 
to protect your focus
strengthen your stamina
train your mind

Because in the last two minutes of the game,
everything else is an accessory.

It starts inside.