http://www.carmenlove.org/portfolio daily 0.75 2026-02-05 https://images.squarespace-cdn.com/content/v1/5640303de4b0304551487ea4/1459896692234-CVQ0MVIV1KQAO38JYOGT/image-asset.png ADS - Lyft sing-along - Social Extension The star of our TV spot, YouTube Creator TJ Smith, also posed as a Lyft driver and picked up unsuspecting passengers, who suddenly found themselves in the middle of a highway sing-along. https://images.squarespace-cdn.com/content/v1/5640303de4b0304551487ea4/1491547895115-OOU7F2681ETQL6IX5976/image-asset.jpeg ADS - Infiniti Q60 Young Guru https://images.squarespace-cdn.com/content/v1/5640303de4b0304551487ea4/1491570189227-P40O57XI4AWYKL2G8U13/guru-630x420.jpg ADS https://images.squarespace-cdn.com/content/v1/5640303de4b0304551487ea4/1491561892508-367ZJACXN1G1XG4B6BGO/image-asset.jpeg ADS - Opening Olympic Manifesto - #WhatItTakes #Rio2016 https://images.squarespace-cdn.com/content/v1/5640303de4b0304551487ea4/1491608080381-HX5WQI7MU8GJP67CHWZV/image-asset.jpeg ADS - Gatorade Global Football - Fuel the Fire (FCB) https://images.squarespace-cdn.com/content/v1/5640303de4b0304551487ea4/1491613338735-P2G2DQO6I6GC9542IR68/Messi.png ADS - GATORADE Messi "No te caigas" As part of my work for Gatorade Global, I created the Spanish version of this US spot, for the Latin American market. Messi earnestly urges the viewer: "Don't go down. Life will reward you if you just stay up." https://images.squarespace-cdn.com/content/v1/5640303de4b0304551487ea4/1567457428818-UPPD2WYWKBDT1AXET3IY/Screen+Shot+2019-09-02+at+1.32.57+PM.png ADS https://images.squarespace-cdn.com/content/v1/5640303de4b0304551487ea4/1567462956047-5Z6I09G82MXJBNPHX9Z6/1920312_w_19_140.png ADS https://images.squarespace-cdn.com/content/v1/5640303de4b0304551487ea4/1588277903334-4P36BOLAAXQ0U0LTYXYJ/image-asset.png ADS - MTL_Canvas_Dolls_FTS_GGG55_v06 https://images.squarespace-cdn.com/content/v1/5640303de4b0304551487ea4/1588320077569-B6L7CUSHAE69MKENFTJ5/uber-logo-1-1.png ADS https://images.squarespace-cdn.com/content/v1/5640303de4b0304551487ea4/1588329612315-GWE1280RJ03LB79V6UV9/thumb+netflix+better.png ADS https://images.squarespace-cdn.com/content/v1/5640303de4b0304551487ea4/1588333351396-GOTA7CXTWJ402DEPWA70/Sia+thumb.png ADS https://images.squarespace-cdn.com/content/v1/5640303de4b0304551487ea4/1588334884661-SHFI8BIZRUC1KNF6K2GU/1e390c366d18b274db476c12fd715df9.jpg ADS https://images.squarespace-cdn.com/content/v1/5640303de4b0304551487ea4/1595568261064-SE8D4R4O7D60QIUUECT8/Still_Bai_15_Flavorful_Hydration.png ADS https://images.squarespace-cdn.com/content/v1/5640303de4b0304551487ea4/1567460560371-J9ME1YL97CDYFSUY3YWH/image001.gif ADS https://images.squarespace-cdn.com/content/v1/5640303de4b0304551487ea4/1588310333782-5Z2GZJ9BO3JWZRK64C0H/Screen+Shot+2019-09-03+at+2.30.39+AM.png ADS - TARGET Easter - GIFtastic :30 Easter is the most nonsensical holiday of all: a time to return to innocence and wonder. This fun campaign flooded the feeds with sugary content with a weird edge. https://images.squarespace-cdn.com/content/v1/5640303de4b0304551487ea4/4f641839-2129-4fc4-84f9-ca0cd3aeee5d/Chiat+50+book.jpg ADS https://images.squarespace-cdn.com/content/v1/5640303de4b0304551487ea4/1770246980974-66W5CE4E1CK2JI4SI03X/image-asset.webp ADS - You're Gonna Need Milk for That A 360º campaign that repositioned milk as a sports drink—and reversed a 20-year sales decline. Despite having one of the most iconic campaigns in history (Got Milk?), dairy milk was in a decades-long US sales decline. It also lacked relevance with teens and tweens. Milk needed to move from a bland necessity to a preferred choice. We built on some simple truths: milk hydrates better than water, it helps you stay active longer and recover faster. It has been powering athletes since 776 B.C. In fact, 9 out of 10 Olympians drink milk on their way to the Games. So, we didn’t pick a fight with soy, we picked one with sports drinks. From concept, to copy, to execution across multiple touchpoints, You’re Gonna Need Milk for That became the battle cry for any challenge or competition. Because when the stakes are high, only the natural, nutrient-rich milk we’ve trusted for thousands of years will do. Made with friends at GALE, for Got Milk? ECD: Geoff Edwards CD/Writer: Carmen Love CD/Art: Deniz Marlali https://images.squarespace-cdn.com/content/v1/5640303de4b0304551487ea4/1770284769352-YR0LWXEPFPVZ8O49914Z/image-asset.png ADS - IntuitMailchimp Give Where You Live Case Study https://images.squarespace-cdn.com/content/v1/5640303de4b0304551487ea4/1770318125629-RFTJHL1867KOVCMD1TRX/846_LOGO_ANIMATION_16X9.gif ADS https://images.squarespace-cdn.com/content/v1/5640303de4b0304551487ea4/1770327987194-VAJNQM7FQGKM8L0A3T0V/image-asset.png ADS - Apple TV+ https://images.squarespace-cdn.com/content/v1/5640303de4b0304551487ea4/1447239970587-UGOPCFD7PEGHQBJYSYL2/image-asset.png ADS - Gatorade - G Series 360º launch campaign for Gatorade's G Series, leading up to the Panamerican Games in Mexico. 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