DEUTSCH L.A. (2017-present)
Creative Director / Mattel Social + Squirt Soda + Uber + Target
Leading, developing and producing integrated creative work across social media, digital, online content, film/TV. Brand-building, digital storytelling, culture-jamming.
CRISPIN PORTER + BOGUSKY (2016-2017)
Associate Creative Director / INFINITI Global
Concepting, developing and producing integrated creative work for Infiniti Global out of the LA office, as well as overseeing junior teams. Generating brand-building, storytelling, product-specific and technology work across all channels: film/TV, social media, digital, out-of-home, content, as well as presenting to clients based in the US and Hong Kong.
Work included creating Q60 launch campaign featuring Young Guru, producer to Jay Z and Kanye West.
TBWA\CHIAT\DAY L.A. (2013-2016)
Senior Creative (ACD Writer) / The Grammys + Nissan + Gatorade + adidas.
Integrated brand experiences for The Grammys, Netflix, Nissan, Gatorade, Miller Lite and others. Concepted, developed and produced the multi-award-winning Grammys campaign featuring Kendrick Lamar (Compton) from end to end, with partner Brandy Cole.
Created and produced ground-breaking creative work across all channels for Nissan, Gatorade, adidas and other Global accounts, presenting to international clients across the US, Canada and Latin America.
Also managed all localization, transcreation and bilingual presentations for global Gatorade, adidas and Johnson & Johnson campaigns involving the US Hispanic Market, Spain and Latin America. Supervised specific international/bilingual productions both onsite and remotely.
TBWA\CHIAT\DAY MEXICO (2011-2013)
Creative Director, Co-Department Lead, Co-Founder / Gatorade + adidas
Co-founded TBWA CHIAT DAY's Mexico City office and spearheaded the Creative Department as Creative Director. Led national and regional creative for Gatorade and other brands, launching G Series in Mexico and increasing national sales by 12%. Led agency growth from 2 to 20+ employees in 2 years. Acted as a trusted liaison between the client and the global creative team in L.A., while pitching and winning new business for the agency.
Managed creative teams and all copywriting needs (English and Spanish), transcreation, localization and bilingual presentations for global Gatorade campaigns involving the US Hispanic Market, Spain and Latin America, as well as remote supervision of specific US bilingual productions.
OGILVY & MATHER (2007-2011)
Associate Creative Director / Ponds + Coca-Cola + Mattel + Hersheys + Tang
Pioneered the agency's integration of digital capabilities and was part of the creative department that brought Ogilvy Mexico to the forefront of the hispanic advertising scene, placing as Mexico’s top ad agency for three consecutive years.
Concepted and produced integrated campaigns for local, regional and US Hispanic Market brands, while managing junior teams. Managed all copywriting needs for specific brands in both English and Spanish and supervised production for global, regional (Mexico-Venezuela-Colombia-Andina), US and local brands.
DDB GIBERT/S2 (2005-2007)
Senior Copywriter / AeroMexico + Canadian Board of Tourism + Home Depot +Kendrick Pharma
Shortlisted at Cannes Lions Festival with a Direct Marketing piece for Kendrick Pharma.
Creative concepting and all copywriting (English and Spanish) for AeroMexico, The Home Depot, Canadian Board of Tourism and others.
Copywriter/AD / adidas, Jumex, ITAM, bticino